Director, Marketing Analytics
Core
Build and lead the enterprise marketing analytics function to define world-class analytics, drive smarter campaigns across digital channels, and translate complex data into clear insights for health system performance.
Role type
Director, Marketing Analytics (Builder & Strategist)
Builds
Enterprise measurement infrastructure, team, culture of data-driven decision-making, and executive dashboards for brand health and campaign performance.
Domain
Healthcare marketing and digital analytics
Required skills
Marketing analytics strategy, team building, brand health tracking, campaign performance analytics, digital analytics governance, KPI framework design, earned media measurement, data architecture, HIPAA compliance, executive storytelling
Preferred skills
Healthcare provider marketing experience, advanced analytics/ML, CDP/attribution platform expertise
Technologies
Google Analytics 4, Adobe Analytics, Tableau, Power BI, Looker, Salesforce Health Cloud, Epic, NRC, tag management systems
Responsibilities
Architect measurement infrastructure and governance; build and govern campaign analytics across paid/organic channels; own digital analytics governance and real-time dashboards; establish KPI frameworks for social media; define methodology for earned media value; stand up analytics function from ground up; produce executive reports and dashboards; partner with IT/Data teams on data architecture; serve as thought partner to CMO on budget and strategy.
