Sportstyle Marketing Manager
Core
Lead the planning and execution of Sportstyle campaigns, product launches, collaborations, and cultural activations for PUMA in South Africa.
Role type
Sportstyle Marketing Manager
Builds
Seasonal marketing plans, campaigns, product launches, collaborations, events, and cultural activations for PUMA in South Africa.
Domain
Sportswear / Fashion / Streetwear / Entertainment Marketing
Deliverable
product features
Required skills
Integrated campaign management, talent and creator relationship management, cultural intelligence, project management, budget management, event production, product seeding, social media campaign coordination, contract and rights management.
Preferred skills
Existing connections in South African fashion, music, entertainment, sport, or streetwear communities.
Technologies
Social media platforms, content management systems, project management tools.
Responsibilities
Develop and execute a localized seasonal Sportstyle marketing strategy; lead cross-functional collaboration for campaign delivery; manage talent, creators, and cultural partnerships; identify emerging cultural trends and talent; oversee product seeding programs; coordinate content creation and distribution; plan and deliver brand events; manage marketing budgets and suppliers; monitor and report on campaign performance.
Seniority
Mid-Senior, hands-on IC
