Omnichannel Product Activation Senior Specialist
Core
Lead the design and execution of marketing campaigns and journeys in Adobe to connect business goals with audiences and channels.
Role type
Senior marketing operations specialist (Adobe activation)
Builds
Campaigns, journeys, and reusable activation patterns for global markets
Domain
Marketing Technology / Adobe Experience Cloud
Required skills
Adobe Journey Optimizer, Adobe Experience Platform, campaign orchestration, launch management, stakeholder facilitation, operational readiness, testing strategies, requirements management
Preferred skills
Salesforce Marketing Cloud migration, mobile messaging, regulated communications, journey pattern creation
Technologies
Adobe Campaign Classic, Adobe Journey Optimizer, Adobe Experience Platform, Salesforce Marketing Cloud
Responsibilities
Design campaign and journey approaches in Adobe; lead market onboarding and launch readiness; manage pilot activations and risk mitigation; develop reusable journey templates and guidance; coordinate handoffs with campaign operations; migrate and retire services during platform transitions
Seniority
Senior, hands-on IC
