Marketing Manager - Ruminants & Companion Animals SSA
Core
Develop and manage marketing programs for Ruminants and Companion Animals in Sub-Saharan Africa, supporting business objectives and advancing brand building.
Role type
Marketing Manager (Animal Health)
Builds
Marketing campaigns, promotional materials, and brand initiatives for SSA markets
Domain
Animal Health / Veterinary / Sub-Saharan Africa
Deliverable
product features
Required skills
Marketing strategy, Campaign management, Market research, Budget management, Project management, Consumer behavior analysis, Strategic planning
Preferred skills
Veterinary field exposure, Digital marketing knowledge, SSA market dynamics understanding
Technologies
Digital marketing tools, Print media
Responsibilities
Develop and execute marketing strategy and tactics for SSA; Lead execution of marketing programs from start to finish; Coordinate marketing campaigns with sales activities; Propose and manage marketing research projects; Create and publish marketing materials; Measure and report on campaign performance; Work with design agencies for new product launches; Analyze consumer behavior and adjust campaigns; Prepare and monitor marketing budget; Identify and develop Key Opinion Leaders (KOLs); Conduct regular country visits to support sales teams.
Seniority
Mid-level, hands-on IC