Brand and Customer Marketer: Cardiovascular Disease
Core
Translate cardiovascular strategy and insight into operational brand and customer plans to drive behavior change and support a 2027 launch of a lipid-lowering therapy across primary and secondary care.
Role type
Senior Brand and Customer Marketer (Pharmaceuticals)
Builds
Omnichannel customer journeys, segmented campaigns, and launch plans for lipid-lowering therapies
Domain
Pharmaceuticals / Cardiovascular Disease
Required skills
Cardiovascular care knowledge, Omnichannel campaign management, Launch planning, Cross-functional team leadership, Agency management, Market insight synthesis, Budget management, Strategic marketing, Primary and secondary care dynamics, ABPI Code compliance
Preferred skills
Lipid/metabolic disease experience, Shared-care model knowledge, CRM platform expertise, Congress/symposia engagement
Technologies
CRM platforms, Digital channels, Field tools
Responsibilities
Translate strategy into priority segments and behavioral objectives, Lead segmented campaigns from brief to evaluation, Align cross-functional teams on launch plans, Manage promotional budgets and agency performance, Partner with Medical and Market Access on evidence and pathways, Optimize content and channels using KPIs and data
Seniority
Senior, hands-on IC with leadership capabilities