Marketing Manager
Core
Lead brand strategy and portfolio marketing execution across assigned therapeutic areas, translating market insights into integrated go-to-market plans and steering P&L for priority brands.
Role type
Senior Marketing Manager (Pharmaceuticals)
Builds
Integrated go-to-market plans, brand strategies, and launch readiness for pharmaceutical products
Domain
Pharmaceuticals / Oncology / Immunology / Cardio / Vaccines / Rare Diseases
Deliverable
product features
Required skills
Brand strategy, P&L management, Go-to-market planning, Market segmentation, Omnichannel marketing, Product launches, Cross-functional leadership, Market intelligence, Forecasting
Preferred skills
MBA, Oncology/Immunology/Cardio/Vaccines/Rare Diseases experience, Multinational experience
Technologies
Office tools (Excel, PowerPoint), Market audit tools (IQVIA)
Responsibilities
Build and own short/mid-term brand strategies and integrated marketing plans; Translate customer, market, and competitor insights into value propositions and channel mix; Own brand P&L for assigned portfolio including targets, spend management, and forecasting; Guide product managers on launch readiness and lifecycle strategies; Lead continuous market monitoring and competitor tracking; Oversee internal approval workflows and ensure compliance with regulations and company policies.
Seniority
Senior, hands-on IC with team coaching
