Gerente Marketing Multiespecie
Core
Lead marketing strategy for the production animals business in Chile, focusing on poultry, swine, cattle, and aquaculture, while managing internal and external communications.
Role type
Senior Marketing Manager (Production Animals)
Builds
Brand strategies, marketing campaigns, and demand generation programs for production animal units
Domain
Agriculture + Animal Health
Deliverable
product features
Required skills
Strategic Planning, Market Research, Brand Management, Campaign Leadership, Budget Management, Cross-Functional Leadership, Content Creation, Market Segmentation, Omnichannel Marketing, Product Launches
Preferred skills
Experience in animal health or related industries
Technologies
None stated
Responsibilities
Develop and execute marketing plans for each business unit; Align local strategy with regional and global priorities; Analyze market, customers, channels, and competition; Lead campaigns, launches, events, and demand generation programs; Manage marketing and communication budgets; Coordinate marketing, communication, and PR agencies; Lead internal and external communication; Develop content for stakeholders; Collaborate with sales and technical teams for training; Stay updated on market trends and scientific advances; Ensure compliance with internal promotional procedures.
Seniority
Senior, hands-on IC