Assistant Manager, BU Marketing, Sportstyle
Core
Plan and execute sportstyle marketing, PR, and activities (mainly for PRIME/SELECT) to enhance brand awareness and achieve commercial objectives.
Role type
Assistant Manager, BU Marketing, Sportstyle
Builds
Brand awareness and commercial objectives for PRIME/SELECT lines
Domain
Fashion/Sports retail marketing
Deliverable
product features
Required skills
Campaign development and management, Event planning and execution, Omnichannel advertising strategy, Social media and digital viral marketing, Influencer relations and PR operations, Agency management, Creative strategy, Performance marketing
Preferred skills
Experience with APAC ambassadors (K-pop artists), Adobe Photoshop
Technologies
MS Office, Adobe Photoshop
Responsibilities
Develop and drive marketing/PR campaigns featuring APAC ambassadors and local key initiatives; Plan, organize, and execute brand events and experiential activities for key product launches; Plan and organize channels for both online and offline advertising to drive brand visibility; Establish social media roll-out schedules and oversee execution; Build strong relationships with key influencers and manage product seeding programs.
Seniority
Mid-level Manager