Chef(fe) de marque, Vaccins pneumococciques / Brand Manager, Pneumococcal Vaccines
Core
Develop and implement marketing strategies and programs for the pneumococcal vaccine portfolio across public and private markets.
Role type
Brand Manager (Pharmaceuticals)
Builds
Marketing strategies, campaigns, and commercialization plans for vaccines
Domain
Healthcare / Pharmaceuticals / Vaccines
Deliverable
product features
Required skills
Brand Management, Market Dynamics, Marketing Budget Management, Marketing Data Analysis, Strategic Planning, Relationship Management, Business Growth Strategies
Preferred skills
Pharmaceutical industry experience, Consumer marketing experience, Health professional engagement experience
Technologies
None stated
Responsibilities
Oversee development and implementation of marketing strategies for private and public market opportunities; Collaborate with key stakeholders to ensure strategy alignment; Partner with content development teams to create targeted vaccination campaigns; Collaborate with third-party organizations to support public market programs; Leverage client and consumer insights to develop concepts for health professionals and facilities; Shape brand image by translating strategies into business objectives and concrete tactics; Develop and track sales forecasts and manage the marketing budget to optimize financial resources
