Responsable Engagement Client BU Onco H/F
Core
Align product strategy with omnichannel execution for Healthcare Professionals (HCPs) in oncology, ensuring message-to-channel-to-technical-deployment alignment.
Role type
Senior Business Unit Client Engagement Lead (Oncology)
Builds
Omnichannel engagement plans, digital solutions/services for HCPs, and performance dashboards.
Domain
Life Sciences / Oncology / Digital Healthcare
Required skills
Omnichannel strategy, CRM orchestration, Performance analysis (KPIs, A/B testing), HCP needs knowledge (doctors, nurses, pathologists), Technical requirement formalization, Complex project management, Strategic communication
Preferred skills
Oncology therapeutic area expertise, Technical team leadership
Technologies
CRM, BI Dashboards, Digital Engagement Platforms
Responsibilities
Orchestrate BU engagement plans with Marketing and Digital teams; Translate marketing needs into technical briefs for DXC; Coordinate development of digital solutions for HCPs; Manage operational lifecycle of spend (devis, PR, GR, invoicing); Ensure content-channel-need alignment for HCPs; Monitor performance and budgets via KPIs and dashboards.
Seniority
Senior, hands-on IC