Senior Brand & Customer Manager (m/w/d) Vaccines
Core
Develop and execute marketing strategy for a future atherosclerosis asset targeting GPs in primary care to support prevention and treatment.
Role type
Senior Brand & Customer Manager (HCP Marketing)
Builds
Integrated omnichannel engagement models, launch plans, and lifecycle strategies for pharmaceutical assets.
Domain
Pharmaceuticals / Primary Care / Atherosclerosis
Deliverable
product features
Required skills
Brand Management, Strategic Planning, Omnichannel Marketing, Market Segmentation, Cross-Functional Leadership, Product Launches, Customer Insights, Content Creation, Digital Marketing, Stakeholder Alignment
Preferred skills
Experience in primary care/GP segment, Pharmaceutical field sales experience, L3 Next process knowledge
Technologies
L3 Next, Digital Services, Decision Support Tools
Responsibilities
Lead development and implementation of GP-focused brand and marketing strategy; Develop and execute comprehensive launch and lifecycle plans; Conceive and implement integrated omnichannel engagement models; Drive advanced segmentation and account-based strategies; Lead strategic projects like digital services and care pathways; Collaborate with Digital Lead and Customer Insights to translate market data into strategy; Manage development and compliance of marketing materials; Contribute to forecasting and promo budget planning; Represent Germany in global/regional committees; Coach colleagues in modern marketing and data-driven decision-making.
