Sr. Product Manager
Core
Lead new product launch brand strategy and execution plans for chronic disease products in China, translating market insights into actionable strategies to maximize commercial opportunities.
Role type
Senior Product Manager (Chronic Disease)
Builds
Integrated Brand Plans (IBP) and launch landing plans for pharmaceutical products
Domain
Healthcare / Pharmaceuticals / Chronic Disease Management
Deliverable
product features
Required skills
Brand Management, Market Research, Customer Insights, Strategic Planning, Cross-Team Collaboration, Product Launches, Pharmaceutical Management
Preferred skills
Experience in competitive product differentiation, HCP education strategy design
Responsibilities
Develop integrated brand strategies based on market insights (policy, patients, HCPs, competitors); Lead key success factors for new product launches; Manage key customer insights and engage with KOLs and guideline committees; Optimize brand strategy using sales data and competitive intelligence; Collaborate across Sales, Medical, and Commercial teams.
Seniority
Senior, hands-on IC
