Spécialiste principal(e) en marketing – Unité d’affaires des animaux de ferme / Marketing Senior Specialist – Farm Animal Business Unit
Core
Translate the Farm Animal Business Unit strategy into integrated, measurable marketing execution to support product launches, portfolio growth, and client engagement.
Role type
Senior Marketing Specialist (Farm Animal Business Unit)
Builds
Product launches, omnichannel marketing campaigns, and client enablement tools for the farm animal health sector.
Domain
Animal health / Agriculture / Regulated industry
Deliverable
product features
Required skills
Product launch execution, omnichannel marketing, client segmentation, project management, data-driven decision making, budget management, cross-functional stakeholder alignment, regulatory compliance, content development, CRM utilization.
Preferred skills
Animal health/agriculture industry experience, life sciences background, experience with marketing automation and analytical dashboards.
Technologies
Microsoft Office (Excel, PowerPoint), CRM, marketing automation platforms, digital campaign platforms.
Responsibilities
Lead daily execution of product launch plans and prioritize marketing initiatives; develop and deploy integrated go-to-market strategies including positioning and channel activation; monitor portfolio and campaign performance using sales data and market studies; manage assigned marketing budgets and vendor deliverables; act as the reliable marketing point of contact for Sales, Technical/Medical, and Regulatory teams.
Seniority
Senior, hands-on IC
