Associate Director - Customer Behaviour Analytics
Core
Lead the model-build and insight-generation layer for customer understanding (segmentation, profiling, propensity/risk modeling) to drive downstream commercial activation and measurement in the US market.
Role type
Senior IC Associate Director (Customer Behavior Analytics)
Builds
Customer segmentation models, Integrated Customer Profiles (ICP), KOL identification capabilities, Patient Insights Engine (PIE), and content affinity analytics.
Domain
Digital Human Health / Pharmaceutical Commercial Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Customer segmentation, Propensity modeling, Risk stratification, Team leadership, Cross-functional orchestration, Strategic planning, Stakeholder management, Advanced statistical methods, Machine Learning, SQL, Python, Snowflake, Databricks, AWS/GCP
Preferred skills
GenAI experimentation, Agentic AI, NLP modeling, Pharma/biotech commercialization experience, US data landscape fluency (claims, EMR, Rx)
Technologies
Snowflake, Databricks, AWS, GCP, Python, SQL, GenAI, NLP
Responsibilities
Lead development of customer-understanding models (HCP, account, patient segmentation, propensity, risk-stratification). Own analytics build for Integrated Customer Profile (ICP) and KOL identification. Lead build and evolution of the customer-data spine (PIE) and consumer extensions. Drive micro-segmentation analytics for targeted content recommendations. Lead and mentor Senior Managers and specialists. Prioritize work across disease areas and track realized business value. Collaborate with cross-functional partners to co-create solutions and align on organizational priorities.
Seniority
Senior, hands-on IC with team leadership
