Brand & Customer Manager COPD - Gulf
Core
Driving the launch and growth of a new COPD brand across the Gulf region by shaping brand strategy, enabling field teams, and ensuring cross-functional coordination.
Role type
Senior Brand & Customer Manager (Pharma)
Builds
New COPD brand presence and market share in the Gulf
Domain
Pharmaceuticals / Respiratory Therapeutics (COPD)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy, Marketing budget management, Marketing data analysis, Market research, Strategic planning, Product launch marketing, Cross-functional leadership, Market insights analysis
Preferred skills
COPD therapeutic area expertise, People management experience, Gulf pharmaceutical market experience
Technologies
None stated
Responsibilities
Develop regional brand strategy based on market insights and customer needs; Lead end-to-end execution of brand plans and campaigns; Drive customer engagement initiatives and localization of promotional materials; Own sales enablement tools and lead training for field teams; Coordinate with Medical, Market Access, Regulatory, and Supply Chain teams; Analyze market trends and competitive dynamics to identify growth opportunities; Track brand KPIs, budget utilization, and forecast demand.
Seniority
Senior, hands-on IC with strategic leadership
