US Brand Lead (Sr. Director) Marketing, Respiratory
Core
US commercial leader for two respiratory brands, driving strategy, launch readiness, and P&L performance for GSK's flagship and pipeline assets.
Role type
Senior Individual Contributor (Sr. Director) Brand Lead
Builds
US brand strategy, operating plans, and launch readiness for pipeline assets
Domain
Biopharma / Respiratory Therapeutics
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
P&L ownership, strategic planning, people management, product lifecycle management, forecasting, market access strategy, customer segmentation, integrated marketing communications, agency management, budget management
Preferred skills
Specialty medicine distribution knowledge, matrix team leadership, financial acumen, disease strategy development, omnichannel marketing, trade-off analysis
Technologies
Data analytics tools, digital marketing platforms, CRM systems
Responsibilities
Develop and implement US brand strategy, manage product lifecycle and forecasts, chair Integrated Brand Commercialization Team, lead high-performing marketing teams, define customer insights and creative strategy, achieve annual sales targets
Seniority
Senior, hands-on IC with second-line leadership