Senior Director Marketing - Oncology, US and Canada
Core
Shape, lead, and execute the marketing strategy for GE HealthCare's oncology portfolio across the US and Canada to drive portfolio growth and market presence.
Role type
Senior Director, Marketing
Builds
Integrated marketing plans, campaigns, events, and demand generation programs for the oncology portfolio.
Domain
Healthcare / Medical Technology (Oncology)
Deliverable
product features
Required skills
Marketing strategy execution, customer-centric value proposition development, content creation, trade show management, commercial team training, KPI tracking and optimization
Preferred skills
Healthcare or technology marketing leadership, market insights and brand development, innovation in portfolio commercialization, project management
Technologies
SEM, email, social media, inside sales tools
Responsibilities
Build and execute the USCAN growth strategy for the Oncology portfolio; Develop annual marketing strategy and execute marketing plans in partnership with product managers; Deliver the Integrated Marketing Plan including campaigns, events, and demand generation; Drive leads using customer-focused content and channel plans; Understand customers' staff, patient and clinical needs to identify outcomes GE HealthCare can deliver; Update and customize developed marketing materials for the USCAN oncology customer audience; Collaboratively develop, design and execute highly impactful global and regional trade show experiences; Partner with commercial teams on strategic initiatives and targeted plays; Establish and Track KPIs; optimize with a lean, outcomes‑based mindset; Train commercial teams on Oncology value propositions, competitive insights, and messaging
Seniority
Senior Director, strategic leadership & execution
