Director Marketing, Radiology - CT & Xray, US and Canada
Core
Shape and execute the marketing strategy for GE HealthCare's CT and Xray radiology portfolios in the US and Canada to drive portfolio growth and adoption.
Role type
Senior Director, Product Marketing (Medical Technology)
Builds
Integrated marketing plans, campaigns, events, and demand generation programs for CT and Xray solutions.
Domain
Medical Technology / Radiology Imaging
Deliverable
product features
Required skills
Marketing strategy development, digital marketing execution, customer-centric value proposition creation, trade show management, commercial team training, KPI tracking and optimization, content development for decision makers.
Preferred skills
Healthcare or technology solutions marketing experience, market insights and brand development expertise, portfolio commercialization, innovation in healthcare marketing, project management.
Technologies
SEM, email, social media, inside sales tools.
Responsibilities
Develop annual marketing strategy and execute plans; deliver integrated marketing plans including campaigns and events; drive leads via customer-focused content and channel plans; update and customize marketing materials for the USCAN region; collaborate on strategic initiatives with commercial teams; establish and track KPIs; train commercial teams on value propositions and messaging.
Seniority
Senior Director, hands-on leadership
