CRM & Customer Engagement Specialist
Core
Ensure accuracy and integrity of commercial customer data while acting as a key contributor to the CRM ecosystem and omnichannel engagement strategy to improve field force performance and customer experiences.
Role type
CRM & Customer Engagement Specialist
Builds
A single, reliable customer view across systems and seamless omnichannel customer journeys for field force and marketing teams.
Domain
Industrial pharma / Animal Health / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
CRM data governance, data quality validation and cleansing, audience segmentation, campaign targeting, Salesforce, Power BI, digital platform management
Preferred skills
Veeva PromoMats experience
Technologies
Salesforce, Power BI, Salesforce Marketing Cloud, Veeva PromoMats
Responsibilities
Maintain accurate customer master data in line with governance standards; monitor CRM data quality KPIs and perform hands-on validation and cleansing; support CRM users by resolving data-related issues and promoting best practices; leverage CRM data to support audience segmentation and personalized customer engagement; collaborate with Sales and Marketing to improve CRM processes and omnichannel customer journeys; manage and maintain digital platforms such as websites and event tools to deliver personalized experiences.
Seniority
Mid-level, hands-on IC