Brand & Customer Manager - New Products Manager
Core
Lead end-to-end launch processes for high-stakes pharmaceutical products in the Israeli market, orchestrating cross-functional teams to ensure market leadership and successful adoption.
Role type
Senior Brand & Customer Manager (New Products)
Builds
New therapeutic area entries and strategic product launches for pharmaceutical products
Domain
Healthcare / Pharmaceuticals
Deliverable
product features
Required skills
Strategic planning, Market analysis, Cross-functional leadership, Financial forecasting, P&L management, Regulatory navigation, KOL relationship management, Patient journey mapping, Data-driven decision making, Budget ownership
Preferred skills
Experience in Vaccines and Cardiovascular therapeutic areas, Digital solution orientation
Technologies
Digital tools and platforms
Responsibilities
Lead end-to-end launch processes including pre-launch readiness, execution, and post-launch optimization; Develop strategic launch plans based on market analysis; Drive organizational synergy by leading cross-functional teams including Access, Medical, and Regulatory; Cultivate strategic partnerships with Key Opinion Leaders (KOLs) and external stakeholders; Translate complex medical data into compelling patient-centric marketing strategies; Monitor and analyze product performance and market trends; Own financial forecasting and budget management
Seniority
Senior, hands-on IC
