Lead Marketing Analytics Analyst (Hybrid)
Core
Lead Marketing Analytics Analyst driving media mix modeling, experimentation, and BI reporting to deliver actionable insights for marketing and business partners.
Role type
Senior IC marketing analytics & measurement analyst
Builds
Scalable analytical tools, automated reporting dashboards, and experimentation capabilities within data analytics platforms
Domain
Marketing analytics, media mix modeling, and decision science
Deliverable
production ML models
Required skills
Media mix modeling, experimentation design, SQL, Python, Tableau, statistical analysis, data visualization
Preferred skills
GA4, Adobe Analytics, cloud analytics (Databricks, Snowflake, GCP, BigQuery), insurance industry experience
Technologies
Tableau, SQL, Python, R, Databricks, Snowflake, GCP, BigQuery, GA4, Adobe Analytics
Responsibilities
Perform media mix model analysis and forecasting; execute experimentation and incrementality analysis; build and automate analytical workflows and dashboards; partner with data engineering and science teams to operationalize data structures; translate complex analytical outputs into clear business insights.
Seniority
Senior, hands-on IC