Product Marketing Manager, Land.com
Core
Leads positioning, messaging, and go-to-market strategy for Land.com products and features to drive adoption and revenue.
Role type
Product Marketing Manager
Builds
Land.com marketplace for rural and recreational land
Domain
Real estate / Digital marketplaces
Deliverable
product features
Required skills
Product positioning, Go-to-market strategy, Sales enablement, Competitive analysis, Customer research, Cross-functional collaboration
Preferred skills
Real estate experience, Marketplace experience, Adobe Creative Suite familiarity
Technologies
Adobe Illustrator, Photoshop, PowerPoint
Responsibilities
Develop product positioning and messaging, Translate technical details into customer narratives, Partner with Product Management on roadmap, Lead end-to-end product launches, Create sales enablement materials, Conduct competitive analysis and market research
Seniority
Mid-level, hands-on IC