Startup Growth & Campaign Manager
Core
Own end-to-end funnel execution for the Zendesk for Startups program, bridging top-of-funnel acquisition with mid-funnel activation to drive qualified applications and paid subscription conversion.
Role type
Senior growth marketer (B2B SaaS)
Builds
Integrated marketing campaigns, founder-centric content, automated customer journeys, and digital programming for startup founders.
Domain
B2B SaaS / Customer Experience Technology / Startup Ecosystem
Deliverable
product features
Required skills
Full-funnel campaign strategy, paid media management, organic social & SEO/AEO, lifecycle marketing, copywriting, event production, CRO, data analysis, project management
Preferred skills
Experience with startup accelerators/VCs, product-led growth motions, familiarity with Zendesk or AI agents
Technologies
Paid media platforms, web analytics, CRM/marketing automation tools, reporting dashboards
Responsibilities
Launch multi-channel acquisition campaigns (paid, organic, ABM, communities), design mid-funnel nurture tracks and email workflows, host founder-focused workshops and webinars, write high-converting copy for ads and landing pages, run PLG experiments and landing page optimizations
Seniority
Senior, hands-on IC
