Product Marketing Manager
Core
Lead go-to-market strategy, positioning, and execution for multi-product solutions in the Customer Experience (CX) and Enterprise Helpdesk ecosystems.
Role type
Senior Product Marketing Manager (Solutions)
Builds
Solution-level positioning frameworks, marketing collateral (briefs, whitepapers, ROI calculators), and sales enablement programs.
Domain
B2B SaaS, Customer Experience (CX), CRM, Enterprise Helpdesk
Deliverable
product features
Required skills
B2B SaaS product marketing, solutions marketing, GTM strategy, sales enablement, competitive research, buyer intelligence, storytelling, cross-functional leadership, data-driven marketing
Preferred skills
Advanced AI tools utilization, enterprise buying cycle expertise, value-based selling methodologies
Technologies
AI tools
Responsibilities
Develop and execute comprehensive go-to-market launches for multi-product solutions; craft solution-level positioning and messaging; create high-impact marketing collateral; partner with Product and Sales to translate capabilities into business value; develop sales enablement programs; conduct competitive research; measure and optimize GTM campaign performance.
Seniority
Senior, hands-on IC