Manager Personalization
Core
Develop and execute comprehensive digital personalization strategies across web, mobile, and app platforms to drive customer engagement and ROI.
Role type
Manager, Personalization & Digital Strategy
Builds
Personalized product recommendations, push notification programs, and optimized customer journeys on eCommerce surfaces.
Domain
Retail / eCommerce / Digital Marketing
Deliverable
product features
Required skills
Digital personalization strategy, Omnichannel marketing, Customer data utilization, Push notification management, Cross-functional collaboration, Performance analytics, Project management, Vendor management
Preferred skills
Prior Omnichannel experience, Web design, Payment marketing, Loyalty program management
Technologies
eCommerce platforms, Push notification tools, Customer data platforms, Analytics tools
Responsibilities
Develop and execute a comprehensive digital personalization strategy across web, mobile, and app platforms; Own the strategy and execution of personalized product recommendations across key eCommerce surfaces; Partner with data science, UX, and engineering teams to implement real-time personalization; Own the push notification program, including audience segmentation, message design, timing optimization, and performance analysis; Collaborate with CRM, marketing, and product teams to align personalization efforts with broader campaign goals; Monitor and analyze personalization and push performance metrics to continuously improve relevance, engagement, and ROI.
Seniority
Manager, strategic execution & team leadership