Market Development Manager (Columbus, OH)
Core
Own local marketing activities and business driving plans for a specific geography to increase new business growth.
Role type
Senior IC direct sales marketing manager
Builds
Local marketing events, promotions, and new store opening business driving plans
Domain
Insurance sales and local marketing
Deliverable
product features
Required skills
Local marketing, Sales, Marketing Events, Planning Ability, Researching, Customer Relationships
Preferred skills
Active Learning, Adaptability, Persuasion, Time Management
Responsibilities
Call on local dealerships and business partners to build relationships and increase referrals; Plan local marketing strategy and outside marketing activities with sales leadership; Produce monthly marketing newsletters; Manage local social pages; Track event results and build a list of high-ROI events; Proactively sell Affinity programs to local businesses and monitor account activity.
