Brand Manager
Core
Analyze market and customer data to drive brand strategy, business planning, and execution of major marketing initiatives for pharmaceutical products.
Role type
Senior Brand Manager (Pharmaceuticals)
Builds
Brand strategies, annual business plans, operating plans, and national marketing programs
Domain
Life Sciences / Pharmaceuticals
Deliverable
product features
Required skills
Data analysis, strategic planning, project management, cross-functional leadership, content development, stakeholder influence
Preferred skills
Hematology or oncology marketing, product launch, indication expansion, lifecycle management, people management
Technologies
None stated
Responsibilities
Analyze market and competitive data to identify growth opportunities; Develop brand strategy and annual business plans; Execute major national marketing initiatives and congress activities; Create customer-facing content and sales resources; Partner with Sales, Medical, and Regulatory teams to ensure compliance and impact
Seniority
Senior, hands-on IC
