Associate Director, Media Strategy & Planning
Core
Strategic media lead responsible for developing integrated media strategies, planning, and execution across multiple channels to drive customer engagement and business outcomes for Sanofi's largest brands.
Role type
Senior IC media strategy & planning lead
Builds
Integrated omnichannel media plans, audience frameworks, and channel investment strategies
Domain
Healthcare / Biopharma
Required skills
Media strategy, digital marketing, media planning, performance marketing, omnichannel marketing, HCP media, DTC media, media budget allocation, agency management, KPI development, stakeholder management
Preferred skills
Specialty pharmaceutical brand experience, multi-indication portfolio management, MBA or advanced degree
Technologies
Omnichannel platforms, advanced targeting strategies, emerging media technologies
Responsibilities
Lead development of brand media roadmap, audience framework, and annual channel plans; Serve as primary strategic media partner to Brand Marketing teams; Oversee media budget allocation and forecasting; Lead and manage the brand's Media Agency of Record; Establish measurement frameworks and learning agendas; Partner with Data, Analytics, and Brand teams to drive optimization; Drive innovation through audience-first planning and emerging media technologies.
Seniority
Senior, hands-on IC
