Senior Director, HCP Marketing — Flu portfolio (Fluzone HD, Fluzone SD, Flublok)
Core
Lead U.S. HCP marketing for Sanofi flu vaccines portfolio (Fluzone, Fluzone High-Dose, Flublok), positioning products within the broader portfolio to drive revenue.
Role type
Senior Director, HCP Marketing
Builds
U.S. flu vaccine portfolio revenue and adoption
Domain
Biopharma / Vaccines
Required skills
Portfolio marketing strategy, Sales force engagement, NPP & omnichannel marketing, Agency/partner ecosystem management, Cross-functional leadership, Team leadership & development, Performance governance, Data-driven decision making
Preferred skills
Pediatrics/respiratory/IDN experience, Global collaboration experience, Launch and/or seasonal brand experience
Technologies
EHR systems, VaccineShop, Martech platforms
Responsibilities
Set field engagement models and deliver field-ready tools; Lead media planning and precision engagement strategies; Convert insights into value propositions and messaging; Manage multi-agency ecosystem; Align Sales, Market Access, Medical, and Regulatory teams; Lead and develop high-performing marketing team; Manage advertising and promotion budgets; Optimize ecommerce platform and omnichannel journeys.
Seniority
Senior Director, strategic leadership & team management
