Marketing Manager, New CVRM Franchise
Core
Execute promotional efforts and content development to channel scientific capabilities and drive field effectiveness for HCPs in the New CVRM Franchise.
Role type
Senior HCP Marketing Manager
Builds
Promotional tools, content, messaging, and resources for sales teams
Domain
Biopharmaceuticals / Cardiovascular, Renal, Metabolic (CVRM)
Deliverable
product features
Required skills
Market research, brand strategy execution, omnichannel marketing, customer insights, campaign optimization, cross-functional collaboration
Preferred skills
Sales leadership, advanced degree in Business/Marketing/Science
Technologies
Digital capabilities, omnichannel tools
Responsibilities
Provide marketing support to sales teams; communicate with clients and stakeholders on brand strategy; monitor market environment and competitive landscape; translate strategic imperatives into actionable plans; participate in operational planning and budgeting; conduct research to develop market insights; define and analyze success metrics; tailor customer experiences; pilot innovative approaches; collaborate with Medical, Market Access, Sales, and Regulatory teams.