Senior Product Manager, DERM DTC
Core
Lead multicultural marketing campaigns, disease state education, patient ambassador programs, and digital innovation strategies to empower patients with immune challenges and rare diseases to take control of their health journey.
Role type
Senior Product Manager (Patient Marketing & Digital Strategy)
Builds
Multicultural marketing campaigns, disease awareness programs, patient ambassador initiatives, and digital-first patient engagement tools.
Domain
Biopharmaceuticals / Dermatology (Atopic Dermatitis)
Deliverable
product features
Required skills
Multicultural marketing strategy, patient advocacy program management, digital innovation, cross-functional collaboration, regulatory compliance (MLR), data analysis, stakeholder management
Preferred skills
MBA, portfolio marketing strategy, medical affairs collaboration, agency management, performance optimization
Technologies
Digital platforms, omnichannel content tools, patient engagement software