Associate Director, US Consumer Analytics
Core
Strategic analytics partner applying data and measurement capabilities to improve consumer engagement, media effectiveness, and business decision-making for Sanofi North America brands.
Role type
Associate Director, Consumer Analytics
Builds
Scalable consumer analytics capabilities, audience strategies, and measurement plans for Direct-to-Consumer/Patient campaigns.
Domain
Life Sciences / Pharmaceutical Marketing
Deliverable
dashboards & analysis
Required skills
SQL, Python, statistical methods (descriptive, probability), experimental design (A/B, multivariate), causal inference (difference-in-differences, propensity score matching), audience segmentation, media measurement, attribution modeling, stakeholder management, strategic thinking
Preferred skills
Multi-touch attribution modeling, pharmaceutical data sources (IQVIA, Symphony, Komodo), CRM systems (Veeva, Salesforce), data platforms (Databricks, Snowflake, Tableau, Power BI), agency media analyst experience
Technologies
SQL, Python, IQVIA NPA/NSP, Symphony, Komodo, Veeva, Salesforce, CM360, SA360, Meta Business Manager, Google Analytics, Databricks, Snowflake, Tableau, Qlik, Power BI
Responsibilities
Partner with Brand and Media teams to define KPIs, audience priorities, and test-and-learn opportunities; Design and interpret insights for DTC/P ecosystem and AI-mediated engagement; Lead performance readouts translating analytical outputs into business actions; Develop and scale consumer analytics capabilities including segmentation and attribution; Collaborate with Data Science on model development and validation; Ensure analytics outputs are accurate, actionable, and privacy-conscious.
Seniority
Senior, hands-on IC with strategic leadership
