Area Vice President, Merch and Marketing
Core
Develops and executes category and Go-to-Market strategies for a specific geographic area to drive sales, profit, and net new account growth for a foodservice distributor.
Role type
Senior leadership category and marketing manager (foodservice)
Builds
Customized merchandising, marketing, and category strategies for assigned areas
Domain
Foodservice distribution and retail
Deliverable
product features
Required skills
Category management, marketing strategy, P&L management, vendor negotiation, sales performance analysis, team leadership, virtual leadership, product assortment management, pricing strategy
Preferred skills
Experience in foodservice or food manufacturing industries, matrix organization experience, Microsoft Office proficiency
Technologies
Microsoft Office (Word, Excel, PowerPoint, Outlook, Access)
Responsibilities
Partner with corporate and region personnel on customized merchandising and marketing strategies; Lead merchandising field support and coordinate initiatives across multiple sites; Monitor Area performance and adjust strategies based on market trends; Manage GTM strategies to drive sales and profit; Manage relationships with vendors and coordinate funding; Review and approve product assortment and SKU performance; Manage pricing deviations and margin management; Plan and allocate marketing budget; Coordinate new customer on-boarding and exit processes; Manage sales support team and specialists.
Seniority
Senior, hands-on IC with management of direct reports