Area Marketing Manager
Core
Area Marketing Manager providing marketing support to multiple markets within a defined area, developing annual marketing plans, managing communications and events, and driving sales growth.
Role type
Area Marketing Manager
Builds
Local marketing campaigns, events, and promotional materials aligned with national objectives
Domain
Food & Beverage Retail / Marketing
Deliverable
product features
Required skills
Marketing plan development, budget management, event coordination, sales growth strategy, partnership assessment, brand standards enforcement, content management, analytics reporting, cross-functional collaboration
Preferred skills
Microsoft Office (Word, Excel, PowerPoint, Outlook), Adobe InDesign, Adobe Acrobat, Social Media applications, internet aptitude
Technologies
Teams (Yammer), content management systems, online marketing systems
Responsibilities
Manage and develop annual marketing plan; Manage Area marketing spend and budgeting; Plan and execute culinary events and promotions; Act as voice of marketing leadership for strategic initiatives; Counsel Area leadership on marketing programs; Drive sales and profit growth; Assess sponsorship opportunities; Implement center-led marketing activities; Develop and distribute marketing materials; Communicate promotional results to sales team; Recommend improvements to marketing events; Partner with VPLS and VP Merchandising; Ensure brand standard compliance; Provide training materials to sales force
Seniority
Mid-level, hands-on IC