Senior Manager, DTC Growth & Merchandising
Core
Own the full arc from demand to conversion on sonos.com, combining demand-creation (campaigns, merchandising, brand storytelling) with growth discipline (funnel optimization, experimentation, measurement) to drive DTC commercial outcomes.
Role type
Senior Manager, DTC Growth & Merchandising (Player-coach)
Builds
DTC commercial outcomes, demand generation, and conversion optimization for Sonos products
Domain
Consumer electronics, Direct-to-Consumer (DTC), Ecommerce
Required skills
DTC growth product management, digital marketing, ecommerce, people management (2+ years), funnel ownership, experimentation design, statistical fluency, marketing measurement (MTA/MMM), paid acquisition, SEO/GEO, ad tech, content strategy
Preferred skills
Consumer electronics experience, high-velocity membership/subscription business, AI-accelerated workflows, user psychology intuition
Technologies
Google Merchant Center, Meta catalog, A/B testing, multivariate testing, MMM/econometrics, pixel tracking, event scoring
Responsibilities
Lead and develop a team of three (Merchandising Managers, SEO/GEO Manager); Own the operating model for demand, growth, and discovery; Balance campaign calendar with experimentation agenda; Partner with web analytics and marketing science for funnel reporting and attribution; Own GTM calendar and product feed health; Drive organic discovery strategy (SEO/GEO); Optimize end-to-end consumer funnel and run high-velocity growth experiments; Partner with Ecommerce Product Management on site architecture and content strategy.
Seniority
Senior Manager, hands-on IC with team leadership