Senior Manager, DTC Growth & Merchandising
Core
Own the full arc from demand to conversion on sonos.com, bridging demand creation (campaigns, merchandising, brand storytelling) and growth discipline (funnel optimization, experimentation, measurement).
Role type
Senior Manager, DTC Growth & Merchandising (Player-coach)
Builds
DTC commercial outcomes, demand-capture systems, and optimized on-site experiences for Sonos customers
Domain
Consumer Electronics / Direct-to-Consumer (DTC) Ecommerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
DTC growth product management, digital marketing, ecommerce, people management (2+ years), funnel ownership, statistical fluency (experiment design, significance testing), marketing measurement (MTA, MMM, incrementality), paid acquisition, SEO/GEO, ad tech (pixel health, event scoring, feed optimization), content strategy, user psychology
Preferred skills
Experience at a DTC brand, consumer electronics company, or high-velocity membership/subscription business, AI-accelerated workflows, product-led growth mindset
Technologies
Google Merchant Center, Meta catalog, MTA, MMM, econometrics, A/B testing, multivariate testing
Responsibilities
Lead and develop a team of three (Merchandising Managers, SEO/GEO Manager); Own the operating model for demand, growth, and discovery; Balance campaign calendar with experimentation agenda; Partner with web analytics and marketing science for funnel reporting and attribution; Own GTM calendar and new product introduction planning; Manage product feed health across channels; Oversee organic discovery strategy (SEO/GEO); Lead high-velocity growth experimentation program; Optimize on-site content architecture and category strategy for revenue
Seniority
Senior Manager, hands-on IC with team leadership