Senior SEO Specialist
Core
Designated SEO authority for a medical center and affiliates, establishing standards and optimizing digital content for discoverability, trust, and performance across complex web properties.
Role type
Senior SEO Specialist (Healthcare)
Builds
Scalable SEO frameworks, topic clusters, and optimized content strategies for multiple sites within a healthcare ecosystem.
Domain
Healthcare / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Technical SEO, keyword research, competitive analysis, structured data/schema markup, link-building strategies, data analysis, reporting, content optimization, web development principles (Semantic HTML, CSS), AI/SGE implications, E-E-A-T application
Preferred skills
Master's degree, healthcare or higher education industry experience, Generative Engine Optimization (GEO) expertise
Technologies
Google Search Console, SEMrush, GA4
Responsibilities
Develop and execute SEO strategies for websites and affiliated sites; partner with performance marketing and digital content teams to align organic and paid strategies; work with content creators and clinicians to ensure content aligns with search intent and medical accuracy; monitor site health, crawl errors, and organic performance using analytics tools; adjust tactics based on algorithm updates and AI changes; develop SEO guidelines and training for writers, designers, and developers.
Seniority
Senior, hands-on IC