SEO Content Analyst
Core
Conducting keyword research, user intent analysis, and on-page SEO optimization to create content outlines and improve rankings for an AI-driven insurance comparison platform.
Role type
SEO Content Analyst
Builds
Content strategies and optimized content for an AI-powered insurance comparison and management platform.
Domain
InsurTech / Artificial Intelligence / Search Engine Optimization
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
keyword research, user intent analysis, on-page SEO optimization, content strategy ideation, performance data analysis, AI/LLM comprehension, project management, written communication
Preferred skills
B.A./B.S. degree in Marketing, Communications, Business, Data Analytics, or Computer Science, problem-solving, adaptability to new tools, presentation skills
Technologies
SEO tools, AI-powered search experiences, Generative Engine Optimization (GEO) tools
Responsibilities
Conduct keyword research and user intent analysis to create content outlines for transactional topics. Partner on the ideation and execution of a scalable content strategy to grow organic traffic. Optimize on-page SEO elements including titles, meta descriptions, headers, and internal linking. Collaborate with SEO, editorial, and product teams to align content with search algorithms and business goals. Analyze competitive landscapes and performance data to identify optimization opportunities. Monitor and report on organic performance metrics such as traffic, rankings, and CTR.
Seniority
Junior to Mid-level (1-2 years experience)