Director, Organic Growth & AI Visibility
Core
Lead organic visibility and earned media for a portfolio of health & wellness brands, focusing on SEO, AI/Answer Engine optimization, and content strategy.
Role type
Director, Organic Growth & AI Visibility
Builds
Organic search visibility, AI-driven answer engine presence, and brand authority for health & wellness products.
Domain
Health & Wellness / Digital Marketing / AI Search
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Multi-brand strategy, Entity-Based SEO, AI LLM integration, Content governance, Video SEO, PR & Earned Media, Analytics & Attribution
Preferred skills
AI search/answer engines knowledge, Data-driven PR, Structured data strategy, SEO/Social/Analytics tools proficiency
Technologies
GPT-4, Claude, GA4, GSC, Ahrefs, Meltwater, Brandwatch, Sprout
Responsibilities
Architect centralized organic growth roadmap, Drive evolution to Entity-Based Optimization, Implement AI tools for content lifecycle, Strategize YouTube ecosystem, Synchronize PR with SEO strategies, Define unified KPIs for organic value
Seniority
Director, hands-on IC with team leadership