Assistant Manager, Brand - Pro
Core
Lead strategic expansion and commercial execution of professional lawn and turf initiatives, bridging B2B channel distribution with CPG brand marketing to serve landscape contractors and retail networks.
Role type
Assistant Brand Manager (Pro and Commercial)
Builds
Professional product line-ups, packaging, sales enablement assets, and commercial rollout strategies.
Domain
Consumer Packaged Goods (CPG) / Agribusiness / Lawn & Turf
Deliverable
product features
Required skills
Cross-functional project management, B2B & CPG commercialization, sales enablement asset creation, portfolio and artwork workflow management, commercial data synthesis, competitor and market monitoring, P&L and budget administration.
Preferred skills
MBA, experience in commercial contractor channels, trade program development, creative brief development, AI utilization for efficiency.
Technologies
None explicitly stated
Responsibilities
Coordinate daily project workflows across sales, R&D, supply chain, and finance; assist in taking product innovations from concept to commercial rollout; create high-impact selling decks and technical sell sheets; track product lifecycle milestones and regulatory approvals; synthesize wholesale shipment trends and POS data; monitor competitive pricing and promotional plays; track brand marketing budgets and trade promotion allocations.
Seniority
Mid-level, hands-on IC