Director of Marketing
Core
Lead marketing strategy and execution for Bass Pro Shops world-class resorts and attractions to drive brand awareness, guest engagement, and revenue growth.
Role type
Director of Marketing (Hospitality & Attractions)
Builds
Integrated marketing campaigns, brand storytelling, and customer journey initiatives for resorts and conservation attractions.
Domain
Hospitality, Tourism, Conservation Attractions
Deliverable
product features
Required skills
Marketing strategy execution, brand building, digital marketing, CRM management, performance marketing, data analytics, budget management, AI-powered search optimization, storytelling, stakeholder communication
Preferred skills
Hospitality industry experience, attraction/lifestyle brand experience, supervisory experience, marketing technology proficiency
Technologies
CRM, CMS, analytics platforms, ad tech, social media tools, AI-powered search optimization
Responsibilities
Execute resort marketing strategy to drive revenue; Collaborate on go-to-market plans; Measure and deliver data insights on brand strategy and digital marketing; Monitor marketing budget and campaign analytics; Champion data-driven marketing culture leveraging AI; Ensure compliance with brand standards and regulations.
Seniority
Director, strategic leadership & team management