Director of Marketing
Core
Lead marketing strategy and execution for Bass Pro Shops world-class resorts and attractions to drive brand awareness, guest engagement, and revenue growth.
Role type
Director of Marketing (Hospitality & Attractions)
Builds
Integrated marketing campaigns, brand storytelling, and customer journey initiatives for resorts and attractions.
Domain
Hospitality, Tourism, Conservation Attractions
Deliverable
product features
Required skills
Marketing strategy execution, team leadership, data analytics, brand building, digital marketing, CRM management, storytelling, budget management, AI-powered search optimization.
Preferred skills
Hospitality industry experience, attraction/lifestyle brand experience, experience with large-scale integrated marketing initiatives.
Responsibilities
Execute resort marketing strategy to drive revenue; Collaborate on go-to-market plans; Measure and deliver data insights on brand strategy and digital marketing; Monitor marketing budget and campaign analytics; Champion a data-driven marketing culture leveraging AI.
Seniority
Director, strategic leadership & team management