Director, Organic Discovery
Core
Lead enterprise strategy for organic discovery across traditional search, AI-driven discovery experiences, and organic social platforms to improve visibility, credibility, and business performance.
Role type
Director, Organic Discovery
Builds
Enterprise organic discovery portfolio including search, AI visibility, and social initiatives
Domain
Digital Marketing / Insurance
Deliverable
product features
Required skills
Enterprise strategy development, AI-enabled search and discovery expertise, organic search and content discoverability, team leadership, cross-functional partnership, performance framework establishment, executive-level communication, data-driven decision making
Preferred skills
Insurance or financial services industry experience, MBA or advanced degree
Technologies
ChatGPT, Claude, Gemini, Perplexity, Google Analytics, Tableau, Profound
Responsibilities
Set enterprise organic discovery strategy and roadmaps aligned to business goals; Lead a team responsible for organic search, AI-driven discovery, and organic social visibility; Integrate search, AI visibility, and organic social programs to improve findability and engagement; Provide subject matter expertise on search engines, AI-generated discovery environments, and social platforms; Use performance data and competitive intelligence to shape recommendations and investment priorities; Establish optimization frameworks, governance practices, and performance routines; Partner with Content Strategy, Web Experience, Analytics, and Experimentation leaders; Translate complex platform developments into clear business implications for leadership.
Seniority
Director, hands-on IC with people leadership