Senior Manager, Customer Relationship Management
Core
Manages CRM programs, contact strategies, and lifecycle campaigns to improve customer retention, engagement, and service effectiveness.
Role type
Senior Manager, Customer Relationship Management
Builds
Customer segments, journey rules, personalization approaches, and CRM platform integrations
Domain
Healthcare / Customer Operations
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
CRM program execution, customer segmentation, journey mapping, data analysis, team management, workflow optimization, privacy compliance
Preferred skills
Master's degree in marketing/business, CRM platform certification, project management certification
Technologies
CRM platforms, customer support systems, analytics tools
Responsibilities
Manage execution of CRM programs and lifecycle campaigns; Develop customer segments and personalization approaches; Oversee CRM platform administration and data quality; Analyze customer and campaign data to recommend improvements; Collaborate with marketing, sales, and product teams; Lead adoption of CRM workflow enhancements; Manage team performance and talent decisions
