Director, Sales Strategy
Core
Architect commercial strategy to convert brand narratives into market share across major retailers by aligning national campaigns with retailer-specific execution plans.
Role type
Director, Sales Strategy (Shopper Marketing)
Builds
Retailer-specific selling stories, in-store and online merchandising recommendations, and essential sales materials for key business units.
Domain
Consumer Packaged Goods (CPG), Retail, Shopper Marketing
Deliverable
product features
Required skills
CPG retail landscape expertise, P&L management, Revenue Growth Management (RGM), syndicated data analysis (Nielsen/IRI/Circana), cross-functional influence, team mentorship
Preferred skills
Passion for plants and gardens
Technologies
Nielsen, IRI, Circana, internal analytics systems
Responsibilities
Develop end-to-end Customer and Channel Marketing strategy; Translate shopper insights into actionable merchandising programs; Oversee commercialization of new products; Partner with Sales to secure placement and promotional support; Monitor and optimize channel program effectiveness; Mentor team members to drive best-in-class execution.
Seniority
Director, strategic leadership with hands-on execution