Director, Marketing Campaigns
Core
Provide senior leadership and strategic direction for Marketing Campaigns operations, driving revenue growth and market expansion through comprehensive campaign strategy development and team leadership.
Role type
Senior Director, Marketing Campaigns
Builds
Enterprise marketing campaigns, customer acquisition programs, and digital transformation initiatives
Domain
Publishing, Education, and Science
Required skills
Strategic campaign planning, team leadership, budget management, advanced analytics, marketing automation, organizational development, vendor management, cross-functional collaboration, performance optimization, change management
Preferred skills
MBA, global market perspective, attribution modeling, conversion optimization
Technologies
Marketing automation platforms, digital marketing tools, analytics platforms
Responsibilities
Develop and execute enterprise campaign strategies, lead marketing campaign organization including creative and analytics teams, partner with executive leadership to align strategies with business objectives, oversee substantial campaign budgets, drive campaign innovation and technology adoption, lead organizational development and talent management, conduct advanced campaign analysis and executive reporting, coordinate with product marketing, field marketing, and sales organizations
Seniority
Director, strategic leadership