Marketing Executive-General Marketing
Core
Develop and execute go-to-market strategies and demand generation for research products serving institutional customers like libraries and academic users.
Role type
Marketing Executive (Institutional)
Builds
GTM plans, localized marketing materials, and demand generation campaigns for research products
Domain
Academic publishing & research services
Deliverable
product features
Required skills
Go-to-market strategy execution, demand generation, customer engagement, project management, business judgment, localization
Preferred skills
STEM background, library services experience, GTM strategy experience
Technologies
Internal systems and processes
Responsibilities
Develop and implement comprehensive GTM plans, deliver product training and promotional activities, plan and execute library and campus events, partner with sales teams to align initiatives, support product positioning and messaging, maintain communication with global teams
Seniority
Mid-level IC
