Senior Analyst, Marketing Analytics
Core
Senior Analyst supporting lifecycle and mass marketing programs for the Blue Rewards loyalty program by delivering analytics insights and bridging business problems with data.
Role type
Senior Marketing Analytics Analyst
Builds
Automated dashboards, reporting solutions, and campaign measurement frameworks for the Blue Rewards Program
Domain
Financial Services / Customer Loyalty / Marketing Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, Python, PySpark, Databricks, Tableau, Microsoft Office (Excel, PowerPoint), customer segmentation, predictive modeling, campaign management
Preferred skills
Loyalty marketing expertise, strategic analytical thinking, process automation
Technologies
SQL, Python, PySpark, Databricks, Sigma, Tableau, Microsoft Office
Responsibilities
Define analysis scope and measurement strategy for marketing initiatives; conduct customer analysis and campaign measurement; develop and maintain automated dashboards; present analysis results and recommendations to stakeholders; automate processes to drive operational efficiency
Seniority
Senior, hands-on IC
