Senior Manager, Marketing
Core
Lead the U.S. Consumer Lending and Payments/Card marketing team to drive client acquisition, onboarding, activation, engagement, cross-sell, loyalty, and retention through integrated omnichannel strategies.
Role type
Senior Manager, Relationship Marketing
Builds
Go-to-market campaigns and programs for business banking clients across direct mail, email, digital banking, and in-branch channels.
Domain
Banking / Financial Services / Marketing
Deliverable
product features
Required skills
People management, resource planning, team coaching, omnichannel strategy, campaign execution, budget management, performance analysis, process improvement, stakeholder collaboration
Preferred skills
Data-driven analysis, problem solving, ambiguity tolerance, innovation in client engagement
Technologies
Workfront, digital banking platforms, email marketing tools, direct mail systems
Responsibilities
Lead and mentor a marketing team to execute acquisition and retention campaigns; manage campaign budgets and analyze ROMI; optimize workflows and reporting dashboards; serve as liaison between marketing, business partners, and cross-functional stakeholders.
Seniority
Senior Manager, hands-on leadership
