Marketing Manager - Media
Core
Direct internal teams and external agencies to execute broad-reach media programs and platforms, ensuring costs align with planning guidelines and maximizing return on media investments.
Role type
Marketing Manager - Media Planning & Buying
Builds
Media plans, media added-value programs, and integrations for Bass Pro Shops
Domain
Retail / Mass Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Media planning, media buying, strategic planning, budget management, contract negotiation, stakeholder management, data analysis
Preferred skills
Experience with broadcast, print, and out-of-home media; knowledge of TV sponsorship properties; relationship management with national cable network partners
Technologies
MS Word, Excel, PowerPoint, Access
Responsibilities
Oversee broadcast, print, and out-of-home media planning/buying; develop and present media plans; manage external agencies and creative resources; negotiate TV sponsorship contracts; manage budgets and billing; establish measurement standards for media effectiveness
Seniority
Mid-level, hands-on manager