Marketing Manager - Media
Core
Direct internal teams and external agencies to execute broad-reach media programs and platforms for Bass Pro Shops, ensuring costs stay within planning guidelines and maximizing return on media investments.
Role type
Senior Marketing Manager (Media Planning & Buying)
Builds
Media plans, broadcast/print/OOH campaigns, TV sponsorship properties, and local spot buys for Bass Pro Shops Group.
Domain
Retail / Mass Media
Required skills
Media planning and buying, strategic planning, budget management, contract negotiation, stakeholder management, data analysis, project management, team leadership, MS Office proficiency.
Preferred skills
Experience in agency or client environment, knowledge of outdoor verticals, network partner relationships.
Responsibilities
Oversee broadcast, print, and out-of-home media planning/buying; develop and present media plans; manage external agencies and creative resources; negotiate TV sponsorship contracts; manage budgets and billing; optimize media buy effectiveness.
Seniority
Senior, hands-on IC