Fishing Category Marketing Manager
Core
Leading strategic marketing initiatives, product launches, and omni-channel execution for Bass Pro Shops and Cabela's branded products and national brand partners.
Role type
Category Marketing Manager
Builds
Omni-channel marketing strategies and campaigns for outdoor retail merchandise
Domain
Retail / Outdoor recreation
Deliverable
product features
Required skills
Strategic marketing planning, budget management, ROI analysis, cross-functional collaboration, data analysis, retail merchandising strategy
Preferred skills
Omni-channel retail marketing, branded product strategy, national brand partnerships
Technologies
Microsoft Office Suite
Responsibilities
Develop and execute strategic marketing initiatives and product launches; Partner with merchandising leadership to establish strategic priorities; Monitor sales, margin, and inventory trends; Evaluate marketing performance and identify actionable insights
Seniority
Manager, hands-on IC