Brand Marketing Planner - Recreational Boats
Core
Develop and execute strategic brand marketing plans for the Recreational Boat portfolio (Sun Tracker, Tahoe, Regency, Ranger Pontoons) to drive awareness, engagement, and demand across OEM and retail channels.
Role type
Brand Marketing Planner
Builds
Integrated marketing initiatives, brand narratives, go-to-market plans, and retail marketing tools for recreational boating brands.
Domain
Marine / Recreational Boating / Powersports
Deliverable
product features
Required skills
Brand strategy development, product launch management, integrated campaign execution, brand positioning, storytelling, cross-functional collaboration, data analysis, budget management, retail partnership management
Preferred skills
Marine or boating industry experience, outdoor lifestyle market knowledge
Technologies
Microsoft Office Suite
Responsibilities
Lead development of brand-specific strategies and campaigns; define brand vision and positioning; partner with product teams on messaging and go-to-market plans; manage marketing budgets and measure ROI; analyze sales and market trends to inform strategy; ensure brand consistency across touchpoints.
Seniority
Mid-level, hands-on IC
